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DESIGNING FICTION &
BRANDING STORIES

Founded by award-winning designer and creative director Tom Muller, helloMuller is a design studio that helps innovators, storytellers and content creators make an impact on the cultural landscape through unifying narrative-led design and brand storytelling into compelling identities and experiences that inspire a global audience.

With an approach rooted in Modernist principles infused with a contemporary pop culture sensibility, the studio delivers future-forward work with a unique visual language that creates lasting impressions: Designing Fiction & Branding Stories.

Services & capabilities:

Brand design
Creative direction
Communication design
Graphic design
Guidelines & design systems
Interface & product design
Print & publication design
Screen graphics
Visual identity

helloMuller visual identity samples
helloMuller brand identity samples

Clients

From startups to entertainment giants, tech pioneers, pop culture icons and the spaces in-between, helloMuller helps companies grow, innovate and make their mark.

A grid of client logos including Marvel  and Google.
A grid of client logos including Disney

2 Miles Entertainment
Aftershock Comics
AKQA
Ashley Wood
Bad Idea
Build A Rocket Boy
Comicbook.com
DC Entertainment
Disney
Éditions Dupuis
Éditions Kinaye
Gearbox Software
Getty Images
Glass Eye
Good Hero
Google
Hammer Creative
Hivemind Entertainment
Hearst Magazines

IHEARTCOMIX
Image Comics
Marvel Entertainment
Mondo
Nexon
Oni Press
Paramount Pictures
PlayStation
Printed In Blood
Protozoa Pictures
Rebellion Publishing
Shortlist
Skydance New Media
Sony Pictures
StudioCanal
Universal Pictures
Valiant Entertainment
WIRED Magazine
WGSN

Accolades & Awards

Awwwards Honorable Mention, helloMuller.com, 2023

Communication Arts Design Award of Excellence, Books: Mazebook, 2023

Eisner Awards Nominee, Best Publication Design: Mazebook, 2023

Creative Review Annual Honourable Mention, in Annual: Mazebook, 2023

ADC 102nd Annual Awards Shortlist: Mazebook, 2023

Communication Arts Typography Award of Excellence, Editorial: Dawn of X, 2021

Brand Impact Awards Bronze, Publishing: Dawn of X, 2020

Harvey Awards Nominee, Special Award for Excellence in Presentation: Valiant Comics, 2016

The Drum Designerati Top 100 Designers in the UK, 2014

Screen Awards Nominee, Online campaign of the year: Springsteen & I, 2013

Eisner Awards Nominee, Best Publication Design: Tori Amos' Comic Book Tattoo, 2009

Eagle Awards Nominee, Favourite Colour Comicbook (British): Mam Tor: Event Horizon, 2007

Sci-Fi-London Film Festival Best Graphic Novel Award: Mam Tor: Event Horizon, 2006

Bibliography

Design Annual 64 Communication Arts

Marvel by Design Gestalten Publishing

Fedrigon 365, 2022 Fedrigoni UK

Typography Annual 11 Communication Arts

The Thing Arbook Printed in Blood

Logo Design (Bibliotheca Universalis) Taschen

Alternative Movie Posters II: More Film Art from the Underground Schiffer Publishing

Movie Posters Re-Imagined: Alternative Designs for the World's Favorite Cult Films Graffito Books

TYPO La Maison De L'Image

Breakthrough! Princeton Architectural Press

Entr3at 3A Publishing

Logo Design Vol. 3 Taschen

Logo Design Vol. 2 Taschen

Logo Design Vol. 1 Taschen

Great British Identity Index Books

This is Advertising Laurence King

Diagrams RotoVision

Graphic Design, Referenced Rockport

The Web Designer's Idea Book HOW Design Books

CRACK: World New Graphic Design 2007/2008 Madison Books

Print and Production Finishes for Promotional Items RotoVision

Tres Logos Die Gestalten Verlag

Two Faced IdN Pro

Zoom In Zoom Out Victionary

It's a Matter of Illustration Victionary

It's a Matter of Identity Victionary

It's a Matter of Promotion Victionary

Logology Victionary

Rethink, Redesign, Reconstruct HOW Design Books

Web Design Index 3 The Pepin Press

Web Design Index 2 The Pepin Press

Taschen's 1000 Favourite Websites Taschen

Web Design: Studios Taschen

Web Design: Music Sites Taschen

Web Design Taschen

E-Project Vol. 2 Pao & Paws

Futurist's Guide to the Web Sun Good Publishing

Permanent: Design Is Kinky IdN Pro

4x4 Photoshop & 3D Friends of Ed

Visual Culture 2001 Inertia

Press & Interviews

/Film
99% Lifestyle
A.V. Club
Big Story Podcast
Blank Magazine
Blueprint
BoingBoing
Comic BookResources
Comicbook.com
Communication Arts
Complex Magazine
Computer Arts
Computer Arts Collection
Computer Arts Projects
Computer Arts: The Freelance Handbook
Core 77
Cre@te Online
Creative Bloq
Creative Boom
Creative Review
Creative Review Annual
Design Boom
Design Week
Digital Arts
Eight: 48
Empty Magazine
Entertainment Weekly
Fast Co.Design
FontShop Undercover
Gamesradar
Grafik
H Magazine
ImagineFX
iO9
K Magazine
MacUser
Made by Folk
Making Comics Podcast
Marvel.com
Nerdist
Netmagazine
Paste Magazine
Plugzine
Polygon
Popverse
PRINT
Process Journal
Screenrant
SFX
Sktchd
Stripgids
SYFY Wire
The Collective Podcast
The Drum
The Hollywood Reporter
The LogoCreative
VAROOM!
Village Voice
WebDesigner
WebDesigning
Webflow

Exhibitions

Superheroes National Museum of American History, Smithsonian, Washington DC, US, 2018

The Art of Comic Book Lettering Orbital Gallery, London, UK, 2018

Collaborate Collective National, Antwerp, BE, 2014

Inside Joel & Ethan Coen Gallerie Chappe, Paris, FR, 2013

TYPO La Maison de L'Image, Brussels, BE, 2013

Re: Type - Selected C Selected: Graphic Design from Europe, Bilbao, ES,2012

Life in 2050 Sci-Fi London Film Festival, London, UK, 2010

Now Showing: The 'lost art' of the film poster Cosh Gallery, London, UK, 2008

Brno Echo 23rd Biennal of Graphic Design, Brno, HU, 2008

The Colour Rooms Sony BRAVIA Colour Rooms, London, UK & Berlin, DE, 2007

Use Again Flink, Antwerp, BE, 2004

./Offline Computerlove, Maison de la Bellone, Brussels, BE, 2004

CineFeel London, UK, 2002

Speaking Engagements

Right Aligned Academy Brand Workshop, online, 2024

Creative Inspiration Series SurveyMonkey, online, 2020

Birmingham Design Festival Birmingham, UK, 2018

OFFF Barcelona Barcelona, ES, 2018

Wordsearch 'Speakeasy' London, UK, 2017

The Dots Digital Portfolio Masterclass London, UK, 2017

Us By Night Antwerp, BE, 2016

Sectorlight fireside chat London, UK, 2016

The Animation Workshop Viborg, DK, 2016

Thought Bubble Festival Leeds, UK, 2016

Reasons To Be Creative London, UK, 2016

The Dots Digital Portfolio Masterclass London, UK, 2015

City Lit Fast Forward London, UK, 2015

Apple Store Regent Street London, UK, 2014

Reasons To Be Creative Brighton, UK, 2014

See No Evil London, UK, 2014

JAMCon Nottingham, UK, 2014

Let's Talk Design 4 Antwerp, BE, 2014

BLAB 15 Manchester, UK, 2013

Playful London, UK, 2010

Glug London, UK, 2010

Longlunch 37 Glasgow, UK, 2010

Longlunch 32 London, UK, 2010

FITC Toronto, CA, 2005

Semi-Permanent Sydney, AUS, 2005

MadInSpain Madrid, SE, 2003

OFFF Barcelona, SE, 2003

MultiMediaMadness Kortrijk, BE, 2002

Royal Academy for Fine Arts Antwerp, BE, 2002

From startups to entertainment giants, tech pioneers, pop culture icons and the spaces in-between, helloMuller helps companies grow, innovate and make their mark.

See featured projects
A grid of client logos including Marvel  and Google.
A grid of client logos including Disney

DESIGNING FICTION &
BRANDING STORIES